Brus Media have really made a name for themselves with a massive year in 2013, with genuine success across both iOS and Android platforms. The mobile network focuses on improving growth and monetising iPhone and Android applications through the use of savvy online advertising. With 2014 set to go off with a bang in the world of mobile gaming, read on to discover how you can turn your app into the next King’s Candy Crush Saga or Clash of Clans.
The past year has been an amazing one for Brus Media, as the team launched a number of exciting new campaigns that saw numerous mobile CPI deals achieve great results. They’re probably amongst your list of most played mobile apps too, but as the year comes to a close, check out our top 5 favourite games and best performing apps from 2013.
If you even mention the top ranking apps for 2013, the first word on everybody’s lips will be Candy… Candy Crush Saga. Whether you love or hate the addictive puzzle game, it has undeniably won the hearts of fans across Android, Facebook, iPhone and other iOS devices. With more than 400 levels and various new downloadable content from the original release version, it’s easy to see why players never tire of this cleverly designed puzzle game.
Brought to your by Playtika LTD, Caesars Slots allows users to take their very own personal casino with them wherever they go. This highly addictive and exciting game offers users the chance to increase the level of game play with enticing in-app purchases, which have been cleverly implemented to ensure that the app continues to generate revenue for the developers.
Well respected developers KONAMI have brought the old time favourite of collecting and trading cards into the 21st Century, with Star Wars: Force Collection. This mobile app allows users to not only trade online cards, but to build upon their existing collection and battle against other fans of the epic sc-fi saga. Ranking high in the charts, Modojo has given the game a glowing review, saying “it’s a must for both fans of the series and card-collecting enthusiasts.”
Slotomania – Free Slots dominated the charts for much of 2013, staying on the radar for both developers and gamers for most of the year. Also brought to you by Playtika LTD, the same company that excited users with Caesars Slots, this further addictive addition brings special bonuses to themed months for special holidays, such as Halloween and Christmas. As with most Slot style games, Slotomania – Free Slots offers users the option of increase game playability with in-app purchases that are incredibly hard to resist.
When it comes to monetising your app, every advertiser and developer could take a leaf out of the Clash of Clans booklet, with the number one top in-app purchase being $4.99 for a pile of gems. With millions of gamers around the world addicted to this fun, yet challenging combat strategy game, one in-app purchase by each user is quick to add up to a great sum. The great thing about the advertising strategies surrounding this game is that users are enticed by the “Free to Play” banners and are hooked by the time an offer of an in-app purchase surfaces.
Whether you’re creating the latest in mobile slot gaming or are devising the next massive hit for a combat strategy app, your creation will go no where unless you know how to advertise to reach your target audience and monetise your iOS or Android game. The online advertising network that is Brus Media focuses on doing just this, through performance-based advertising, including Cost-Per-Install models. Knowing what’s hot today and what comes next for the world of mobile gaming is just the beginning.